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 Comentarios sobre Masters : Master in Foreign Trade & International Marketing |
OBJECTIVES:
Learn the knowledge to be an expert in operations in international markets, knowing all related with the export department in the company and being able to design and carry out the strategic marketing campaign for its international process.
METHODOLOGY:
- The methodology is based in an active learning and continuous practices. The efficient and good training it is the result of good relationship among the students and an adequate work
- The teacher’s teams are formed by professionals in active.
Programme:
International marketing and exporting
Influence of distance and time. The nature of international marketing. Export marketing planning and strategy: The export sales plan. Potential benefits from export marketing. International trade theories. Export behaviour theories. Export motives. The development of export in the firm: Export selling techniques, Tables of countries, statistics, codes and currencies..
International Trade: Better importing
The import sales plan. Product sourcing and evaluation suppliers. Timing of deliveries. Import licensing.
The international environment
Economic forces. Socio-cultural environment. Political/legal environment. Competition.
Export market selection: definition and strategies
Market definition and segmentation. Export market expansion strategies. Sources of information. Export marketing research. Customs code, EU goods circulation and transit
Export market entry strategies:
Entry as strategy. Factors influencing. Selecting the entry mode: joint-venture, franchising, licensing. Using free trade areas. International contracts: distribution, technology transference
Export entry modes
Indirect export. Direct export. Market exporting.
Nonexport entry modes
Alternative modes of entry. Manufacturing facilities. Assembly operations. Strategic alliances.
The export order and physical distribution
Handing the export order. Physical distribution: logistics. Structure of international physical distribution. Incoterms. Guarantee and Security. Customs relief’s: export and import documentation.
International Transport
Transit packaging, marking and labeling. Maritime transport. Aerial transport. Transport by truck. Transport by train.
International financing and methods of payment
Export financing methods/terms of payment. Payment/financing procedures: cash in advance open account, bills of exchange. Export credit insurance: letter of credit. Counter trade. Services contracts: factoring, forfaiting, leasing. VAT and exports.
Strategic Options of the Company in the International Markets<
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Positioning. New Markets. Global Markets. M.I.S. (Marketing Information System). Market Segmentation and Target Markets. Consumer Markets and Buyer Behaviour. Business Markets and Business Buying Behaviour. Dealing with the Competition
The Market Research at an International Level
Marketing Research. Market Intelligence: Information is Power.
The International Policity of the Product
The International Policy of the Product. Product Lines and Brands. The Marketing of Services.
Pricing Policity
Pricing Policy. Pricing decisions. Pricing Strategies.
Global Sourcing
The distribution in the International Sales. Distribution: Marketing Channel. Retailing, Wholesaling and Market Logistics.
The Direction Of International Sales
The direction of International Sales. The Sales Force.
International Communication
The International Advertising. The International Promotion. Promotion and Marketing Communication. Integrated Marketing Communications. Advertising. Direct and On-line Marketing
International Marketing Planning
International Marketing Planning. Strategic Marketing Planning.
Organization, Coordination and Control of International Marketing
The Organization and control of the International Marketing. Marketing Audit: Organization, Coordination and Control.
Horarios:
- Viernes de 18:00 a 21:00 y Sábados de 9:00 a 14:00
- Martes a Jueves de 19:00 a 22:00
DURACIÓN: 300 Horas
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